You have an awesome business idea, and you have decided to create a WordPress website for your business. You have adopted a few traffic generation strategies, and they have begun to pay off, so you are beginning to get a steady trickle of traffic to your website. Now what—basically, what do you do next?
Just like each human being has a personality, so does every website. It might not be something you have ever considered, or put into words, but it is certainly the truth. Why are some of these websites more popular than others in the same business? Why do visitors create more comments on one particular site more than others? The reason lies in the personality of the website.
Now that network marketing companies have both online and offline components, it has become very important to have a website to promote your business opportunity. However, just having a website is not enough.
One of the biggest mistakes small businesses make regarding their WordPress websites (blogs), is that they are spending too much time stressing about colors and logos and not enough time making a plan for driving traffic and staying in touch with your leads. Creating a quality website for your business with frequently updated content is important, it is also important to think about how you're going to interact with the leads you get through your email opt-in forms, your online contact form, and phone calls from potential customers.
Everyone has them—the casual window shopper who comes to your WordPress website, browses a little, and then leaves, perhaps never to return again. These visitors, typically, don’t become your customers. They are noncommittal, and do not impact your income. In fact, they are can even cause some problems because they show you bloated figures of website traffic and make it more confusing to see where your paying customers are coming from. But that's not the end of the story.
Creating and maintaining a good small business blog or business website is essential if you want to grow your online presence and start getting new interest in your company and in your industry. Your website, your blog, your social media channels, and especially your email list are all great ways to reach out to your audience. Creating and maintaining and active website, and WordPress blog in particular, are important tools to grow your home business. Let's look at how you can use that traffic and repurpose it to get repeat visitors and grow your online audience.
Learn how to add and remove people from email lists based on what products they purchase. This opens some exciting opportunities for email marketing!
Learn the difference between drip campaigns and email newsletters and how you can use both forms of email marketing together to grow your business.
Start growing your email list by giving something cool away for free in exchange for an email address. Also, learn how to let people sign up for your Newsletter from your checkout page.
Social media and video marketing are getting a lot of attention, but email marketing is and always has been the best and most effective way to grow your business. Let's get you set up!