How To Sell Your Books
Why Aren’t Your Books Selling?
Here are some unsettling statistics.
- About 1/3 of published authors make less than $500 per year.
- The average print-on-demand book sells fewer than 200 copies.
- Over 1/2 of authors make an income below the poverty line from selling their books.
So why do some authors make a killing while the majority are really struggling?
You Just Need Two Things
You only need two things to sell your books. First, you need a great book. That is not the problem. You’re pouring your heart out over every page. You may also want to join a local writer’s club or, perhaps, work with an editor. But your book is not the problem. The problem is the second thing.
The second thing you need is for people to know about your book. This is what is causing the majority of writers to struggle. You’ve got a great book, but nobody knows about it.
Amazon Is Not The Answer
Amazon sells a ton of books, especially eBooks. But listing your book on Amazon is not going to sell your book if that’s all you do. To get your books to sell, you need to understand the difference between a marketing channel and a sales channel. Amazon is a sales channel. They facilitate the sale, but they do not drive interest. Your marketing channel is what drives interest. Getting good reviews on Amazon is great, but it’s not a very strong marketing plan. It’s up to you to grow your platform.
Email and Organic Search
The two things that drive almost all online sales are email and organic search. Everybody talks about social media because it’s the new, sexy thing. But in reality, social media doesn’t even come close to search engine traffic and email marketing when it comes to driving sales.
How You Build Your Platform
You need to build your own online audience and you do that using your own website to grow your email list. Blogging on your website will bring in the organic search traffic. You grow your email list with lead magnets.
Lead magnets are email opt-in forms that you put on your website. You offer something free in exchange for an email address. For example, maybe you offer a free short story, or a free study guide when someone signs up for your email list. There lots of other ideas to encourage people to sign up for your email list. The key is to use lead magnets to give people a reason to sign up as opposed to just begging.
Sounds Great! Sounds Hard.
Everything we’ve talked about sounds great. Yes, it makes sense that if you want to sell your books you have to have someone to sell them to. But, hold on, maybe you don’t know how to build your own website, or start a blog, or put an email opt-in form on your website. You just want to focus on your writing. You don’t want to take time away from writing your book to build a website. It’s too hard to learn how to do all that by yourself. But you can’t hire an agency to do all that for you.
What if you could get all of this setup for you. Then somebody would call you and teach you how to run your own website? Wouldn’t that be perfect?
That’s What We Do!
WPStores is a complete system for growing your own platform and selling your books! We’ll set everything up for you, then call you over video chat where you can watch my screen as I teach you how to work your own website.
You Get Your Own:
- Website and blog
- Online store to sell your books
- Email opt-in forms to grow your email list
- Email marketing system to send emails
- Video lessons and tutorials
- Live, one-on-one training
- Help whenever you need it
Marketing Help Too!
OK, Great! You’ve got a smokin’ hot website ready to grow your email list, win search engine traffic, and sell your books! Now, what do you do?
We Will Help You With:
- Ideas for getting email sign ups
- Ideas for what to blog about
- Tips for sending awesome newsletters
- Ways to automate your email marketing
- Using social media the RIGHT WAY
- Designing your logo
- Getting business cards
- Tips for making video trailers for your book
- Book cover design
If there’s anything you need, just ask!
How To Get Started
Enter your email address and get our Online Marketing Course For Authors and also a $500 off coupon for your own website and live training!
You’re Not Just A Statistic
Don’t be another statistic in the list of struggling authors who aren’t making any money.
Now, you are an elite author who knows what to do to sell your books. You just need to take the first step. We’ll be there right beside you!